IRA Leads

Convert Your IRA Leads Into Sales

Marketers have, for the longest time, used telemarketing to try and offer potential investments to such potential investors.  However, contemporary and more modern marketers know that those methods are so passé and very ineffective.  Here are some ways (that don’t include use of the telephone) to increase your conversion rate and drastically improve your sales.

The Digital Way

Many marketers have been riding on the trend of marketing using internet websites, and for good reason.  They’re relatively cheap to set up and you can reach just about any market you wish with the click of a button and with the use of just the right combination of techniques.  The usual method used to be (and, to some extent, still is) sending out emails on a massive scale and then twiddling your thumbs while waiting for a reply.

To improve your efficiency, try setting up a landing page with your contact details and a description of what you offer.  Then write up some informational articles and then submit them to article directories and websites, along with a link back to your landing page.  That way, you’ll get a considerably better targeted market that’s also likelier to get the services and/or investments you’re offering.

The Traditional Way

Let’s talk about something way more traditional than the telephone – beating the pavement.  This is to be used in combination with a mail campaign, where you send out return postage-paid cards to your market.  Those who send back the cards requesting for more information will then be your leads.

Try visiting each of them individually.  When you get to the address, knock, but don’t step too close to the door.  When someone answers, don’t immediately go up and repeat your sales pitch; ask for the addressee and then arrange for an appointment to talk with him or her.  Remember, your goal here is not to appear too eager, as this could turn off your lead.  Don’t restrict the conversation to business, either; you want to be a warm, human person to them, the kind with whom they can entrust their money.

During the initial meeting, you could even try giving the impression that you’re in a rush so as to encourage the notion that you’ll be taking up very little of their time on such short notice.  And make sure to return on the dot on the date and time of your appointment.

Always keep in mind that an IRA market is chock full of busy, working-class individuals who are just looking for a place where their money could grow.  They’re more likely to invest in a person or company that values time and money, instead of wasting them by placing unwanted calls at ungodly hours.